Code open-ended verbatims in minutes, not days
NPS follow-ups, brand perception, concept and ad tests: every study ends with a pile of "why?" answers. SurveyCat drafts the codeframe with you, codes every verbatim, and returns your data file with a column per code, ready for tables and charts.
No credit card · No subscription required · monthly plans from $100 · CSV, Excel, SPSS & Stata
The open-ended part is always the slow part
Verbatims are the bottleneck
Fieldwork closes in days, then coding the open-ends takes a week and pushes back the debrief.
Coding costs add up
Outsourcing coding or licensing an enterprise text-analytics tool often runs $1,500–$3,000+/year, which is hard to justify on smaller studies.
Word clouds don't survive the client meeting
Stakeholders want percentages and cuts by segment, not a cloud of big words.
Upload, approve the categories, download
Pick the open-ended columns, let the AI suggest categories, edit them until they're right, then every response is coded. You get percentages, the option to check and recode, and your file back with a 0/1 column per category.
- "Why did you give that score?" (NPS / CSAT follow-up)
- "What comes to mind when you think of this brand?"
- "What did you like least about this concept?"
- "Why did you choose a competitor instead?"
- "What would make you more likely to recommend us?"
The features that matter to you
A codeframe in minutes
AI drafts codes from a sample of your verbatims. Edit, merge or type in your own, and add context (the product, the brand, what the question was about) so the codes fit the study.
Multi-code, analysis-ready output
Each verbatim can take several codes. Your original file comes back with a 0/1 column per code, ready for your tabs, dashboards or charts.
Cut by segment, NPS group or region
Crosstabs on the results page show each code by any banner column in your file, on a base of people who answered, with an Excel export.
Included with Research Monthly and Research ProQA before it goes to the client
Low-confidence verbatims are flagged. Recode individually or in bulk, and download a log of AI codes vs. your final codes.
Trackers that stay comparable
Save the codeframe and reuse it next wave, so code names and definitions stay the same.
Included with Research ProStraight from your survey platform
Qualtrics, SurveyMonkey, Alchemer or Typeform exports in CSV or Excel, or SPSS and Stata files with labels kept.
What most people like you choose
If you're coding open-ends every month, a monthly plan gives you a batch of credits plus crosstabs on the results page. For the odd ad-hoc study, credit packs never expire.
Research Monthly
$200/month
10,000 monthly credits (2¢ per coded response), with AI category suggestions included.
- Crosstabs: break down categories by any column (region, age, NPS group…)
Credit packs
From $25
850 credits for $25, up to 30,000 in the biggest pack. Credits never expire. No subscription.
Everyone starts with 80 free credits. 1 credit = one classified response to one question. See all pricing →
Common questions
How accurate is the coding?
We see typically 85–95% agreement with human coders, depending on how clear your categories are. Low-confidence verbatims are flagged so you can check them, and you approve the codeframe before anything is coded.
Can I use a codeframe the client gave me?
Yes. Type or paste the codes in instead of using the AI suggestions. On Research Pro you can save it as a codebook and load it on the next wave.
Can I split results by promoters, passives and detractors?
Yes, if your file has a column for it (or for segment, region, age band...). Crosstabs (Research Monthly and Research Pro) break every code down by that column. On any plan the coded file is ready for your own tabs.
What does it cost per verbatim?
1 credit = one classified response to one question. You get 80 free credits to try it, then credit packs or a monthly plan. See the pricing page for current rates.
More in the full FAQ.
Further reading
Try it on your own survey
Upload a file, approve the categories, and see your results in minutes. Your first 80 credits are free.
Start coding for free →